Our brand re-energised.

Our brand is:

• our people
• a promise
• the experience
• our history
• campus life
• the knowledge we impart
• innovative thinking
• our visual identity
• the La Trobe tribe
• a sense of belonging

We are proud of what we stand for:

• We are bold enough to think we can change the world – and we do
• We have a hunger for life-long learning
• We create knowledge that makes a real difference to people and their lives
• We embrace people and ideas from every corner of our planet
• We inspire a sense of belonging to our campus community
• We minimise our environmental impact and encourage others to follow our lead

We are known for the possibilities we create

We create infinite possibilities for our community:

• through the knowledge we impart;
• through the research we explore;
• through the social and professional networks we encourage;
• through the environment we nurture;
• and through our brave and bold approach.

Infinite possibilities is how we position ourselves on the local and world stage.

Starting today, the La Trobe brand is clearer and bolder.

We all play a role in our brand – from the service level we provide, to the presentation of our campus environments and the knowledge we impart.


We are re-energising our visual identity in the market.

Over the next twelve months it will roll out over all our communications.