The pages in this section of the style guide describe how to use the La Trobe University brand mark suite.

There are three brand marks:

1. The corporate brand mark or logo: This is the primary brand mark for the University. It consists of the La Trobe eagle accompanied by the words "La Trobe University".
   
   There is a domestic and international version of the corporate brand mark. The international version has the text "Australia" beneath the mark.
   
   
2. The infinity symbol and tag-line "Infinite Possibilities": A device utilised in external communications to reflect La Trobe's revitalised branding and to position La Trobe amongst its competitors.
   
   
3. The armorial bearings: The armorial bearings encapsulate La Trobe's rich history. They are utilised for ceremonial and prestige purposes and incorporate the motto "Qui cherche trouve" (Whoever seeks shall find).