In late 2007, we started on a journey to re-energise our brand.

We started by commissioning four Australian design firms to put forward suggested creative directions for the university.

The work of the preferred agency (TANK Pty Ltd) was then subjected to local and international market research to ensure the strategic fit was right. The feedback on the Infinite Possibilities positioning tested positively, and resonated well with students, employees, parents, careers advisors and international agencies.

From 2008, the refreshed branding will be applied to our promotional material, culminating in the creation of this online style guide for communicating our brand.